PwC Middle East expects Generative AI (GenAI) to be able to automate a significant part of day-to-day tasks in the next 18-20 months. Speaking at the panel discussion, GenAI Today, AGI Tomorrow, at the Dubai Assembly for Generative AI, Ali Hosseini, Chief Digital Officer at PwC Middle East said evolution to Artificial General Intelligence (AGI) is imminent, rather than a “distant dream”. Hosseini, along with Stephen Anderson, Partner, Strategy and Markets Leader at PwC Middle East, explained how we can now get a new idea to market in 20 minutes using GenAI. He said: “AI and humans can collaborate, augmenting each other's capabilities to drive innovation and efficiency across industries.” He highlighted the need to stay up to date with the latest GenAI tools and capabilities, noting improvements in ChatGPT accuracy with latest plugins. Hosseini said: “AI can now be utilized for market assessments, pricing strategies and competitive analysis, using the impressive capabilities of tools, such as Midjourney and Leonardo. These, along with others, are transforming the way we design and create digital content. It not only saves time but also enhances the quality of our output.” Anderson and Hosseini stressed the need for transparency, acknowledging that AI models have limitations in terms of data accuracy and potential biases. They emphasised the importance of establishing frameworks and educating teams to work effectively with AI, ensuring ethical and productive AI implementation. Anderson commended the UAE's role in the global AI landscape, citing innovations like Falcon, the generative AI model developed by the Technology Innovation Institute (TII). He highlighted Dubai's readiness for exponential change, emphasizing that AI is not eliminating jobs but rather transforming them. "AI holds the key to addressing challenges such as climate change and sustainability. It is an exciting time, and technology is our ally in overcoming these hurdles," he said. Hosseini said: "AI will touch every aspect of our lives and industries, creating new jobs that require different skill sets." PwC sponsored a side event at the assembly called "The Rise of Open Source: LLM Deep Dive and Open-Source Frameworks." It provided a thorough examination of important AI-related subjects. PwC specialists covered multi-agent system demos and talks while delving into critical ideas like the emergence of AI, model sizes, applications, and the nuances of quantization. PwC also hosted an exhibit titled ‘Industry Use Cases in Generative AI’, showcasing how generative AI is being deployed across various sectors to enhance efficiency and productivity. More than 1,800 leaders, professionals, and decision-makers from around the world attend the Dubai Assembly for Generative AI. The GenAI Assembly is hosted by the Dubai Future Foundation and takes place in AREA 2071 and the Museum of the Future on October 11 and 12. Around 45 seminars and 12 displays feature more than 70 keynote speakers. Generative AI 101, Generative AI Sector Deep Dives, Governments, Regulators, and Generative AI, Generative AI and Other Emerging Technologies, and Big Tech vs. Emerging Startups are the five primary topics covered by the event.

PwC Middle East expects Generative AI (GenAI) to be able to automate a significant part of day-to-day tasks in the next 18-20 months.

Speaking at the panel discussion, GenAI Today, AGI Tomorrow, at the Dubai Assembly for Generative AI, Ali Hosseini, Chief Digital Officer at PwC Middle East said evolution to Artificial General Intelligence (AGI) is imminent, rather than a “distant dream”.

Hosseini, along with Stephen Anderson, Partner, Strategy and Markets Leader at PwC Middle East, explained how we can now get a new idea to market in 20 minutes using GenAI. He said: “AI and humans can collaborate, augmenting each other’s capabilities to drive innovation and efficiency across industries.”

He highlighted the need to stay up to date with the latest GenAI tools and capabilities, noting improvements in ChatGPT accuracy with latest plugins.

Hosseini said: “AI can now be utilized for market assessments, pricing strategies and competitive analysis, using the impressive capabilities of tools, such as Midjourney and Leonardo. These, along with others, are transforming the way we design and create digital content. It not only saves time but also enhances the quality of our output.”

Anderson and Hosseini stressed the need for transparency, acknowledging that AI models have limitations in terms of data accuracy and potential biases. They emphasised the importance of establishing frameworks and educating teams to work effectively with AI, ensuring ethical and productive AI implementation.

Anderson commended the UAE’s role in the global AI landscape, citing innovations like Falcon, the generative AI model developed by the Technology Innovation Institute (TII). He highlighted Dubai’s readiness for exponential change, emphasizing that AI is not eliminating jobs but rather transforming them.

“AI holds the key to addressing challenges such as climate change and sustainability. It is an exciting time, and technology is our ally in overcoming these hurdles,” he said.

Hosseini said: “AI will touch every aspect of our lives and industries, creating new jobs that require different skill sets.”

PwC sponsored a side event at the assembly called “The Rise of Open Source: LLM Deep Dive and Open-Source Frameworks.” It provided a thorough examination of important AI-related subjects. PwC specialists covered multi-agent system demos and talks while delving into critical ideas like the emergence of AI, model sizes, applications, and the nuances of quantization.

PwC also hosted an exhibit titled ‘Industry Use Cases in Generative AI’, showcasing how generative AI is being deployed across various sectors to enhance efficiency and productivity.

More than 1,800 leaders, professionals, and decision-makers from around the world attend the Dubai Assembly for Generative AI. The GenAI Assembly is hosted by the Dubai Future Foundation and takes place in AREA 2071 and the Museum of the Future on October 11 and 12.

Around 45 seminars and 12 displays feature more than 70 keynote speakers. Generative AI 101, Generative AI Sector Deep Dives, Governments, Regulators, and Generative AI, Generative AI and Other Emerging Technologies, and Big Tech vs. Emerging Startups are the five primary topics covered by the event.